Neilson Marketing Services
Neilson Marketing Services, formerly known as NMSDATA, has been serving the insurance industry for more than 22 years and has set the gold standard in insurance telemarketing. Experience, insurance knowledge, flexibility, transparency and creativity, as well as a commitment to develop break-through services for the P/C industry, is why Neilson Marketing stands apart. Our seasoned team of insurance marketing experts, deep technology investment and the simple fact that we have been an integral game-changer in the industry, offers you a competitive edge in gaining new customers, enhancing relationships with existing clients and generating more profit. We invite you to take a look at our programs and services.
As a preferred Travelers vendor for 12 years, we have provided services to more than 1,000 of the insurer's agency force. Neilson Marketing offers you price advantages on:
Customized Contact Lists for Lead Generation (BusinessDirectory): Tap into our database of 24 million businesses, of which 17 million are business headquarters with decision makers, so that you are communicating with the right people about the right products. Each business record includes a Dun's number, primary contact, address, phone number, number of employees, gross sales, SIC code and description. For certain states, BusinessDirectory includes the Workers Comp X-dates for businesses.
On a scale of 100, the list has a weight of 75 in determining the outcome of a marketing effort. At Neilson Marketing, we focus on quality data that screens out duplicates and branch locations. Our data is updated every quarter so that we are always making our calls based on the most up-to-date information available.
Insurance Telemarketing Programs customized to your needs. We will help your agency in your business-to-business success by providing telemarketing solutions for increased revenues, greater sales volume, niche marketing, maximum profitability of existing customer relationships and entrance into new markets and areas of business. Our programs include obtaining quality leads that include X-dates, in addition to setting up appointments.
Email Append: Improve customer retention, better target individuals, generate faster sales and enhance the quality and cost-effectiveness of your e-mailings with Neilson Marketing’s Email Append service. The service matches your business customers' names, company names and postal addresses to a Master Database of 30 million Business records. We will verify each email and deliver the enhanced database with appended emails to you in your original file format. Neilson Marketing’s average match rate is 40% and the emails are guaranteed to be 80% accurate.
How Much Can You Save?
As a Travelers agent, you can get a discount of up to 15% on our Customized Lists, up to 11% off Telemarketing services and up to 10% on Email Append. For your complete schedule of savings, based on the specific service and the volume, call 800.736.9741.
"I've been working with Neilson Marketing Services for 8 years and they continue to produce results for me. I relocated from Ohio to Colorado in 2009 with 25 years of experience and no customer base to work from, so essentially started from scratch.
From Jan 2009 to the present I have grown to 1.2 million in volume, with Neilson Marketing Services responsible for 950,000 of the growth, solely because of their ability to obtain verified appointments through their full service commercial lines appointment setting service."
Dennis Dauper, All Colorado Insurance Services
Contact Sales Support
Phone: 800.736.9741, extension 3002